Privacy Policy


Effective date: February 1, 2019

Baby-Time.ca provides expecting and new parents with resources and a support system for their growing family.  This privacy policy describes how Baby-Time.ca (“we” or “us”) may collect, use, and share information gathered through our sites, located at http://baby-time.ca (the “Services”). If you would like more information about the Services, please review our Baby-Time.ca Terms of Services, located at http://baby-time.ca/terms-of-service.


WHAT INFORMATION DOES THE BABY-TIME.CA COLLECT AND USE?


Personal Information


We collect information that identifies you (“Personal Information”) when you choose to provide it to us (or service providers acting on our behalf).  For example, we may collect Personal Information such as your name, shipping address, payment card information, email address and telephone number when you register with the Services or purchase or receive goods from us.  We will also collect certain information when you choose to register with theServices through a third party such as Google or Facebook, subject to the policies of those companies.  Additionally, you may provide us with Personal Information when you communicate directly with us, or otherwise provide information to us through the Services.


Other information that we collect automatically about your use of the Services or that you choose to provide will be treated as Personal Information when it is linked to, or on its own constitutes, data considered Personal Information under local law.  This may include, for example, which videos you have watched, your survey responses, your due date and family information, your birth date, your feedback on our content, other information about your use of the Services, Technical Information as described below, and other information that we may request from time to time.


We will use Personal Information to operate, maintain, and improve the Services and our business as well other purposes described in this policy.  For example, we will use Personal Information to: provide goods and services that you request; respond to your questions; interact with you, including by delivering customized content and promotional content such as marketing information and advertisements via email, text, and other channels (subject to your consent where required by law); and to provide other content from us or our partners that may be of interest to you.  We may also use Personal Information to: engage in statistical analysis, research, and other analytical activities; monitor the website for compliance with our terms of service and the law; and for other lawful purposes.


Technical Information


When you use our Services, we automatically gather Technical Information from your browser or device, which may include, for example, your IP address, information about the country from which you are accessing our Services, browser type, device type, pages visited and other activities on the Services, and time and date of visit.  We may also collect information about your interactions with our emails.  We may use cookies or similar technologies such as pixels and beacons to collect such information.  For more information on the types of cookies that we (or third parties) use on the Services, and your choices, see our Cookie Policy.


We use Technical Information for a variety of purposes such as to offer and improve our Services.  For example, we may use Technical Information to perform analytics, detect fraud, and other operational purposes.  See the section below to learn more about the use of this information and your choices.


DIGITAL ADVERTISING & ANALYTICS


We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on this website and across third-party websites.  Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Services and other websites over time.  This type of advertising is known as interest-based advertising.


You may visit www.aboutads.info (US), www.youronlinechoices.com (EU), or http://youradchoices.ca/choices/ (CA) to learn more about interest-based advertising and how to opt out of this advertising from companies participating in industry self-regulatory programs.  If you delete your cookies or use a different browser or mobile device, you may need to renew your opt-out choice.  Note that electing to opt out will not stop advertising from appearing in your browser or applications.  It may make the ads you see less relevant to your interests.  We adhere to the U.S. Digital Advertising Alliance Self-Regulatory Principles, the Digital Advertising Alliance of Canada’s Self-Regulatory Principles for Online Behavioural Advertising and the European Digital Interactive Digital Advertising Alliance Principles (EDAA).


We may use analytics services provided by third parties that use cookies and other technologies to collect information about your activities across this site and other sites over time, including Google Analytics.  The data collected via Google Analytics can be connected to other data that we collect from and about you.  Analytics data collected may also be used by Google and combined with other data for interest-based advertising as described above.  The Google Analytics Advertising Features that we use may include remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, and integrated services with Google AdWords.  To learn more about how Google Analytics collects and processes data and the choices Google may offer to control these activities, you may visit Google Analytics at https://www.google.com/policies/privacy/partners/ and to opt out of Google Analytics you may visit https://tools.google.com/dlpage/gaoptout/.


HOW DOES BABY-TIME.CA SHARE PERSONAL INFORMATION?


We may share Personal Information:



If you decide to participate in social sharing features of our Services, such as creating a profile or participating in message boards or social chat areas, the information you provide will be available to other members of the Baby-Time.ca community and/or the general public.


We may de-identify and/or aggregate your Personal Information so that you are not identified as an individual, and provide that de-identified or aggregated information to third parties at our discretion.


LINKS TO THIRD-PARTY WEBSITES


Our Services may contain links or references to other websites that are operated by third parties, including social media platforms.  This privacy policy does not apply to the practices of these other parties.  We encourage you to read the privacy policy of every website that you visit.  Please note that the information that you share via social media may be made available to the general public.


YOUR CHOICES


From time to time, we may ask for your consent to share your Personal Information with selected third parties so that they can provide you with information or offers that may interest you.  If you do not want your information shared in this way, you can choose not to engage with or can decline the option when it is presented.


We may send you promotional email communications, with your consent.  If you would like to stop receiving our promotional email communications, you can do so by clicking on the unsubscribe option in our emails or contact us at privacy@baby-time.ca.  You will continue to receive other types of service messages from us to the extent permitted by law.


We may contact you via phone or text message, including for marketing purposes, after obtaining your consent if required by applicable local law.  If you would like to stop receiving marketing calls and text messages from us, you can text “STOP” via reply text or you can register your choice over the phone or by emailing privacy@baby-time.ca.


USE AND SHARING OF INFORMATION ABOUT YOUR PREGNANCY


When you use the Services, you may choose to provide us with information about your pregnancy, such as your due date.  We use this information to provide you with more relevant content.  We may also request your consent as required by applicable law to use this information about your pregnancy to provide you with more relevant offers, and/or to share this information with selected third parties for such purposes.  If you would like to revoke such consent for future use or sharing, you may contact us at privacy@baby-time.ca.


SECURITY AND STORAGE OF YOUR INFORMATION


We use reasonable physical, administrative and technical safeguards designed to help prevent unauthorized access, use, modification and disclosure of your Personal Information.  Your account is protected by a password for your privacy and security. You should prevent unauthorized access to your account and Personal Information by selecting and protecting your password appropriately and signing off after you have finished accessing your account.


Please note that Personal Information that you provide may be stored or processed by us or our service providers outside of your country of residence, including in the US, Canada, Europe and other jurisdictions. These countries may not have equivalent data protection laws to those in other jurisdictions including those in Europe.  Where we transfer your Personal Information in this way we will take steps to implement appropriate legal mechanisms, as applicable, relevant to the transfer.


UPDATING PERSONAL INFORMATION AND ACCESS


We take reasonable steps to make sure that the information we hold is accurate, complete and up to date. If you wish to request access to your Personal Information, request corrections or updates to your Personal Information or request that we terminate your account, you may contact us at privacy@baby-time.ca.  We may continue to retain information in our records after your termination request, for example for legal or record keeping purposes as long as necessary for our operations.


Where you establish that Personal Information is not accurate, complete or up to date, you may also request that we remove the Personal Information where relevant circumstances pertinent to deletion apply.


CHANGES TO THIS PRIVACY POLICY


We’re working to improve our Services, so we may need to change this privacy policy from time to time as well.  We will post these changes in this policy, and suggest that you revisit this policy periodically to stay informed of any changes. We may also notify you of any material changes to this Privacy Policy.


Baby-Time.ca will, as necessary, obtain consents under applicable privacy laws if it seeks to collect, use or disclose your personal information for purposes materially different from those for which your Personal Information has been collected, unless otherwise required or permitted by law.


QUESTIONS


If you have any questions regarding our privacy policy, please send us a message to privacy@baby-time.ca.